All work
Spark & Sip
Client
Spark & Sip Tea Co.
Services
Packaging · E-commerce
Year
2026
Result
3.4× more subscription sign-ups
(The story)
Loud, collectible pouches and a playful online shop for a loose-leaf tea subscription.
The brief
Spark & Sip ships loose-leaf tea to 30,000 subscribers every month. They wanted the box to feel like a gift, and the website to feel less like a checkout and more like a tasting.
What we did
Each blend got its own bold, collectible pouch built on a shared grid. Online, we replaced the product list with a playful quiz that matches people to a first box in under a minute.
The result
Subscription sign-ups grew 3.4× in the first quarter after launch, and customers started posting their pouch collections unprompted.
