(Journal)
Essays on brand, type and process from the people who make the work. New posts every few weeks.
Thinking
6 min
Designing for attention in a scroll-first world
People decide whether a brand is worth their time in about a second. Here is how we design for that second without shouting.
Craft
4 min
The case for fewer typefaces
Most brands we inherit use five or six fonts. We usually leave with one. Why restraint makes identities easier to recognise.
Process
7 min
Inside our two-week brand sprint
Two weeks, one room, one decision a day. The workshop format we use to get founders from a vague idea to a brand they can launch.